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IQIYI THE MOST FAMOUS
STREAMING PLATFORM FROM CHINA
Description :
"If you cannot pronounce the brand's name so sing it instead" The campaign to fix the brand's pain pont that consumer cannot pronounce their brand's name. If so iQiyi create a song that is not just fixing the problem but to sing a long together with consumer.
Account Director : Pannida Intanapichit
Senior Account Executive : Pratarnporn Numphud
Strategic Planner : Parichaya Mahakkapong
Creative Group Head : Kavin Viasuwan
Art Director : Sansanee Torsirikul
Copywriter : Piriya Sirirungamorn
Agency Producer : Thanutjutha Ratchatavorn, Gamonbunya Yodcoo
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